MPI Iberian Chapter Study Trends | MPI Iberian Chapter

This survey aims to gather information about event professionals’ perception of the latest trends in the industry. All data is for research by Meeting Professionals International in collaboration with Universitat Oberta de Catalunya. This is the first scientific study of the sector conducted with a university in Spain, starting in 2023 with a trends study presented at IBTM. Participation is completely anonymous, and no additional data will be collected. The respondent’s privacy will be respected. Please answer honestly. If you have any questions, please contact mireiaros@mpi-spain.org.

Thank you very much for your participation!

SECTION 0. INTRODUCTION.

1. To start, please indicate your gender:

Male

Female

Non-binary

Other

2. Please indicate your age:

3. Which chapter of MPI are you a member of? Possible answers: choose from the 10 European chapters of MPI.

4. What role do you play in the sector?

Planner

Supplier

Faculty

5. The following questions address sustainability, digitalization, and security of events. If you think the next edition of this study should cover other trends, please state which ones.

SECTION 1. SUSTAINABILITY.

6. Do you use any ecological impact measurement model?

Which one?

Specify

Why?

Specify

7. Do you have any sustainability certification?

Which one? (select all that apply)

Sustainable Event Standards

B Corp

Biosphere

AENOR – CO2.

FSC Forest Management Certification

Other

Specify

8. What sustainability policies does your organization implement? (select all that apply)

Promotion of renewable energy

Promotion of public transportation

Reduction of carbon footprint

Reduction of water footprint

Waste reduction

Other

Specify

9. What positive impacts (legacy) do your events have in the long term on the towns/cities where they are held? (select all that apply)

Economic improvement

Visibility of vulnerable groups

Promotion of culture

Infrastructure improvement

Other

Specify

10. Do you communicate sustainable values at your events?

Through...

11. Do you cut down on waste at your events?

How?

12. Do you engage in improving quality of life through social sustainability policies?

Which one?

Promotion of inclusion

Support of local businesses

Implementation of recycling practices

Other

Specify

13. What tools would you need in order to implement additional sustainability measures?

14. Is there a sustainability trend we haven't covered in this first section?

Specify

SECTION 2. DIGITALIZATION.

15. Have you planned or are you currently planning virtual/hybrid events?

Do you believe that virtual events have decreased nowadays?

Why?

How do participants consume content? Live, on-demand, or both?

Which sector holds the most virtual events?

Technology

Cultural

Sports

Medical

Academic

Business

Other

Specify

16. Do you use or have you used Artificial Intelligence (AI) in your work?

For what purpose have you used or are you using Artificial Intelligence? (select all that apply)

Specify

What would you use AI for in the future? (select all that apply)

Specify

17. Has the budget for Artificial Intelligence tools increased over the past year?

18. Do you use or have you used any app to manage your event?

Which one?

Specify

Do you use the app before, during, or after the event? (select all that apply)

Before the event

During the event

After the event

For what purpose?

19. Do you think hybrid events are more expensive than in-person ones?

20. How important do you consider Artificial Intelligence and the ethical perception on its application?

21. Is there any trend related to digitalization that we haven’t discussed and that you’d like to mention?

Please specify

SECTION 3. SECURITY.

23. Do you use the same security or risk plan for different events?

24. Do you develop the security or risk plan in collaboration with your stakeholders?

25. Are you familiar with intrusion detection systems?

Have you ever used them at your events?

Why?

26. How do you convey security at your events?

Specify

27. Are you familiar with the concept of cybersecurity?

28. Have you ever been threatened by a cyberattack?

Describe briefly what happened during the cyberattack.

29. Is there any security trend that we haven't covered and that you'd like to mention? Which one?

SECTION 4. NEW TRENDS

The intense activity in the industry and high demand pose new challenges such as work overload and difficulty in finding talent.

30. Rate your level of work overload, with 1 being not overloaded at all and 5 being very overloaded.

31. Talent acquisition and retention. Are you having trouble finding new talent?

Where are you looking for new talent?

Specify

32, Do you think that MICE tourism in rural areas is a growing trend?

33. Have you planned events in rural areas?

From the needs listed below, select the three you consider most important.

Specify

Select the main motivations:

Specify

Select the type:

Specify

The results of this survey will be presented at a special event thanks to the support of the Valencia Convention Bureau.