Marga González Balbín

Alicante living for 11 years in Barcelona. Marga has a degree in Advertising and Public Relations, specialized in Events and Sponsorships. After almost 17 years professionally dedicated to the world of Marketing and Communication, working as a team leader in different multinationals, in 2020 she decided to take a 180° turn in her life. He reinvented himself professionally to dedicate himself to the vocation that he has always developed naturally: guiding people so that they can develop their full potential and talent.

Marga is an Executive Coach, Corporate trainer and motivational Speaker and enjoys her work more every day, contributing her know-how and differential value to each project.

You can contact her directly here https://bit.ly/linkedinMarga

TAGS: BUSINESS / Business Leadership / Team Management

SESSIONS AT MICECAMPUS:

  1. (SP) The new skills of the leaders of the future
  2. (SP) How to awaken needs in our clients

The new skills of the leaders of the future

What will you find in this capsule?

Traditional strategies and forms of leadership are not for a BANI world. We find ourselves facing new complex contexts where human beings and human relationships are the protagonists. Did you know that leadership is born from self-knowledge? Doing deep and sincere self-reflection will help you understand what moves you and what moves the people around you. Leaders who work on self-knowledge can better manage uncertainty, the incomprehensible and, above all, the constant change of things. In this course you will learn the path to true innovation, you will understand how concepts such as Emotional Intelligence, Authenticity and Leadership go hand in hand.

At the end of this course you will be able to understand what the main skills of the leaders of the future are and you will learn how to develop them.

What does this capsule include?

New world, new form of leadership.

The importance of Emotional Intelligence in the leadership of the future.

Leading others: how to influence, inspire, be flexible, open and give good feedback.

How to achieve results: develop empathy and communication skills.

How to awaken needs in our clients.

What will you find in this capsule?

In order for our product or service to differentiate itself from others in a competitive world where our client receives so many different offers, it is necessary to focus on a strategy where the key is not to respond to their needs but to be the originators of these .

In this course you will learn the keys to go from being a dispatcher to an originator, you will understand your client better thanks to empathy and active listening.

At the end of this course you will be: able to understand the real reason why your product or service impacts the customer and how sales are increasingly linked to emotions, which play a relevant role in the customer's final experience. , and in turn, in trust and fidelity.

What does this capsule include?

The impact of the new world on the customer experience.Bringing the differential value of my product or service closer to the customer's perceived value.How to understand my customer to generate needs.From sellers to catalysts: a new paradigm.