Staying Always Anchored to Information, Mentxu's experience ranges from practicing journalism as a street reporter to managing and implementing corporate communication strategies. Organizing and developing events, from their conceptualization to their realization, have been integral to her daily routine for years. She believes in content marketing as a brand value, a fundamental element upon which to base organizations' credibility.

You can reach out to her directly here: Link to Mentxu's Contact:

TAGS: BUSINESS / MKT Dig.

SESSIONS ON MICECAMPUS:

Events and Data Management What will you find in this session? You'll discover what makes Big Data so crucial, even in event management. In essence, it allows understanding and utilizing behavioral patterns for the benefit of the organization collecting data, predicting errors and consumer trends to launch advertising and marketing campaigns at the right time. Specifically, in event management, Big Data also has something to contribute.

What does this session include? Synthetic information tailored to the needs of event organizers. OTHER LINKS OF INTEREST: EventsCase